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I love the big scale and immediate impact of posters. They're my favourite things to design.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Love
Favourite
Immediate
Scale
Scales
Impact
Design
Bigs
Things
Posters

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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I do different things. I'm a designer. I'm a painter.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Beige is the color of indecision.
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Helvetica is the font of the Vietnam War.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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We don't do everything the same way we always did it. We just don't.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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The goal of design is to raise the expectation of what design can be
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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New Zealand looks like the future to me
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Words have meaning, type has spirit.
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