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I love the big scale and immediate impact of posters. They're my favourite things to design.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Bigs
Things
Posters
Love
Favourite
Immediate
Scale
Scales
Impact
Design

More quotes by Paula Scher

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We don't do everything the same way we always did it. We just don't.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Words have meaning, type has spirit.
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Great design is serious, not solemn
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Helvetica is the font of the Vietnam War.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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The goal of design is to raise the expectation of what design can be
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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New Zealand looks like the future to me
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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What makes me say wow continually changes. It changes based on what I know.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Planning involves considering how other people may use something.
Paula Scher
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher