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I love the big scale and immediate impact of posters. They're my favourite things to design.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Scales
Impact
Design
Bigs
Things
Posters
Love
Favourite
Immediate
Scale

More quotes by Paula Scher

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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher