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I love the big scale and immediate impact of posters. They're my favourite things to design.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Scale
Scales
Impact
Design
Bigs
Things
Posters
Love
Favourite
Immediate

More quotes by Paula Scher

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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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What makes me say wow continually changes. It changes based on what I know.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Helvetica is the font of the Vietnam War.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Beige is the color of indecision.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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I do different things. I'm a designer. I'm a painter.
Paula Scher
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher