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I love the big scale and immediate impact of posters. They're my favourite things to design.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Scale
Scales
Impact
Design
Bigs
Things
Posters
Love
Favourite
Immediate

More quotes by Paula Scher

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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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What makes me say wow continually changes. It changes based on what I know.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Great design is serious, not solemn
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Planning involves considering how other people may use something.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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New Zealand looks like the future to me
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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