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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Tables
Design
Head
Done
Needs
Heart
Work
Table
More quotes by Paula Scher
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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The goal of design is to raise the expectation of what design can be
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Words have meaning, type has spirit.
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New Zealand looks like the future to me
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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We don't do everything the same way we always did it. We just don't.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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When I don't know all the rules I'm just wild.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher