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The work needs to get out of your head and on to the table, and it needs to be done from the heart.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Heart
Work
Table
Tables
Design
Head
Done
Needs

More quotes by Paula Scher

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Words have meaning, type has spirit.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I do different things. I'm a designer. I'm a painter.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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We don't do everything the same way we always did it. We just don't.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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The goal of design is to raise the expectation of what design can be
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Beige is the color of indecision.
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I'm not from a generation of kids that grew up on a Mac.
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