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The work needs to get out of your head and on to the table, and it needs to be done from the heart.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Done
Needs
Heart
Work
Table
Tables
Design
Head

More quotes by Paula Scher

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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I do different things. I'm a designer. I'm a painter.
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Beige is the color of indecision.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Design really can be anything.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Great design is serious, not solemn
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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We don't do everything the same way we always did it. We just don't.
Paula Scher
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When I don't know all the rules I'm just wild.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher