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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Going
Express
World
Anybody
Design
Understanding
Culture
Else
Anything
Literate
Live
Culturally

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What makes me say wow continually changes. It changes based on what I know.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I do different things. I'm a designer. I'm a painter.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Helvetica is the font of the Vietnam War.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Planning involves considering how other people may use something.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Words have meaning, type has spirit.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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