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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Culture
Else
Anything
Literate
Live
Culturally
Going
Express
World
Anybody
Design
Understanding
More quotes by Paula Scher
All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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I do different things. I'm a designer. I'm a painter.
Paula Scher
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
What makes me say wow continually changes. It changes based on what I know.
Paula Scher
Beige is the color of indecision.
Paula Scher
I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
Design really can be anything.
Paula Scher
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
New Zealand looks like the future to me
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
The goal of design is to raise the expectation of what design can be
Paula Scher
Words have meaning, type has spirit.
Paula Scher
