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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Understanding
Culture
Else
Anything
Literate
Live
Culturally
Going
Express
World
Anybody
Design

More quotes by Paula Scher

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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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The goal of design is to raise the expectation of what design can be
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
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Design really can be anything.
Paula Scher
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We don't do everything the same way we always did it. We just don't.
Paula Scher
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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Beige is the color of indecision.
Paula Scher