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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Design
Understanding
Culture
Else
Anything
Literate
Live
Culturally
Going
Express
World
Anybody

More quotes by Paula Scher

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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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We don't do everything the same way we always did it. We just don't.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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The goal of design is to raise the expectation of what design can be
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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What makes me say wow continually changes. It changes based on what I know.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Beige is the color of indecision.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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I do different things. I'm a designer. I'm a painter.
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New Zealand looks like the future to me
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When I don't know all the rules I'm just wild.
Paula Scher