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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Going
Express
World
Anybody
Design
Understanding
Culture
Else
Anything
Literate
Live
Culturally
More quotes by Paula Scher
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
Beige is the color of indecision.
Paula Scher
New Zealand looks like the future to me
Paula Scher
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
When I don't know all the rules I'm just wild.
Paula Scher
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
Words have meaning, type has spirit.
Paula Scher
Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
Great design is serious, not solemn
Paula Scher
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher