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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Live
Culturally
Going
Express
World
Anybody
Design
Understanding
Culture
Else
Anything
Literate

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Planning involves considering how other people may use something.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Beige is the color of indecision.
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I do different things. I'm a designer. I'm a painter.
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The goal of design is to raise the expectation of what design can be
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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When I don't know all the rules I'm just wild.
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Helvetica is the font of the Vietnam War.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Great design is serious, not solemn
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