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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Understanding
Culture
Else
Anything
Literate
Live
Culturally
Going
Express
World
Anybody
Design
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I'm not from a generation of kids that grew up on a Mac.
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Beige is the color of indecision.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Great design is serious, not solemn
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Planning involves considering how other people may use something.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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New Zealand looks like the future to me
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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What makes me say wow continually changes. It changes based on what I know.
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I do different things. I'm a designer. I'm a painter.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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