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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Inspiration
Unqualified
Jobs
Accomplish
Inspirational
Totally
Best
Motivation
Way
Completely
Motivational
Design
Serious

More quotes by Paula Scher

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The goal of design is to raise the expectation of what design can be
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Helvetica is the font of the Vietnam War.
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Great design is serious, not solemn
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I do different things. I'm a designer. I'm a painter.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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New Zealand looks like the future to me
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I'm not from a generation of kids that grew up on a Mac.
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