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What we already know frames what we see, and what we see frames what we understand.

Paul Hawken

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Paul Hawken
Age: 78
Born: 1946
Born: February 8
Environmentalist
Journalist
Writer
San Mateo
California
Paul Gerard Hawken
Frames
Insight
Already
Understand

More quotes by Paul Hawken

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Inspiration is not garnered from the litanies of what may befall us it resides in humanity's willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider.
Paul Hawken
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Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.
Paul Hawken
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Mother's milk would be banned by the food safety laws of industrialized nations if it were sold as a packaged good.
Paul Hawken
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How is it that we have created an economic system that tells us it is cheaper to destroy the earth and exhaust its people than to nurture them both? Is it rational to have an pricing system which discounts the future and sells off the past? How did we create an economic system that confused capital liquidation with income?
Paul Hawken
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When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse.
Paul Hawken
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Don't go to business school.
Paul Hawken
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Being in business is not about making money. It is a way to become who you are.
Paul Hawken
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Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead, the stars come out every night, and we watch television.
Paul Hawken
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The financial capital is being concentrated by corporations, institutional investors, and even our pension funds, and being reinvested in companies that repeat this process because it provides the highest return on that financial capital.
Paul Hawken
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Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.
Paul Hawken
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The bottom line is down where it belongs – at the bottom. Far above it in importance are the infinite number of events that produce the profit or loss.
Paul Hawken
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While there may be no right way to value a forest or a river, there is a wrong way, which is to give it no value at all. How do we decide the value of a 700-year-old tree? We need only to ask how much it would cost to make a new one, or a new river, or even a new atmosphere.
Paul Hawken
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Businesses who are members of Businesses for Social Responsibility or the Social Venture Network are internalizing costs on a voluntary basis and therefore raising their costs of doing business, but their competitors are not required to.
Paul Hawken
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If there is to be an ecologically sound society, it will have to come the grass roots up, not from the top down.
Paul Hawken
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If you look at the science that describes what is happening on earth today and aren't pessimistic, you don’t have the correct data. If you meet the people in this unnamed movement and aren't optimistic, you haven’t got a heart.
Paul Hawken
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We are now heading down a centuries-long path toward increasing the productivity of our natural capital - the resource systems upon which we depend to live - instead of our human capital.
Paul Hawken
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Always leave enough time in your life to do something that makes you happy, satisfied, even joyous. That has more of an effect on economic well-being than any other single factor.
Paul Hawken
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If they [companies] believe they are in business to serve people, to help solve problems, to use and employ the ingenuity of their workers to improve the lives of people around them by learning from the nature that gives us life, we have a chance.
Paul Hawken
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Luck is earned. Luck is working so hard at your craft, service or enterprise that sooner or later you get a break.
Paul Hawken
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Being a good human being is good business.
Paul Hawken