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Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.

Paul Hawken

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Paul Hawken
Age: 78
Born: 1946
Born: February 8
Environmentalist
Journalist
Writer
San Mateo
California
Paul Gerard Hawken
Making
Institutions
Business
Changes
Social
Positive
Uprooting
Order
Ways
Upheaval
Way
Economic
Sudden
Small
Factors
Choices
Capitalism
Natural
Critical

More quotes by Paul Hawken

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When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse.
Paul Hawken
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If, as is natural, you focus on the corruption and on those threatened institutions that are trying to prevent change - even though they don't really know what they're trying to prevent - then you can get pessimistic.
Paul Hawken
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Don't go to business school.
Paul Hawken
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If they [companies] believe they are in business to serve people, to help solve problems, to use and employ the ingenuity of their workers to improve the lives of people around them by learning from the nature that gives us life, we have a chance.
Paul Hawken
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The first rule of sustainability is to align with natural forces, or at least not try to defy them
Paul Hawken
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People are naming it the Third Wave, the Information Age, etc. but I would say those are basically technological descriptions, and this next shift is not about technology - although obviously it will be influenced and in some cases expressed by technologies.
Paul Hawken
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Always leave enough time in your life to do something that makes you happy, satisfied, even joyous. That has more of an effect on economic well-being than any other single factor.
Paul Hawken
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The bottom line is down where it belongs - at the bottom.
Paul Hawken
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How is it that we have created an economic system that tells us it is cheaper to destroy the earth and exhaust its people than to nurture them both? Is it rational to have an pricing system which discounts the future and sells off the past? How did we create an economic system that confused capital liquidation with income?
Paul Hawken
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Don't be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.
Paul Hawken
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I think an old style of addressing environmental problems is ebbing, but the rise of the so-called conservative, political movement in this country is not a trend towards the future but a reaction to this very broad shift that we are undergoing.
Paul Hawken
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If there is to be an ecologically sound society, it will have to come the grass roots up, not from the top down.
Paul Hawken
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We are now heading down a centuries-long path toward increasing the productivity of our natural capital - the resource systems upon which we depend to live - instead of our human capital.
Paul Hawken
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Inspiration is not garnered from the litanies of what may befall us it resides in humanity's willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider.
Paul Hawken
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We subsidize the disposal of waste in all its myriad forms — from landfills, to Superfund cleanups, to deep-well injection, to storage of nuclear waste. In the process, we encourage an economy where 80 percent of what we consume gets thrown away after one use.
Paul Hawken
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his planet came with a set of instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, don’t let the earth get overcrowded, and don’t touch the thermostat have been broken.
Paul Hawken
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Mother's milk would be banned by the food safety laws of industrialized nations if it were sold as a packaged good.
Paul Hawken
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What a great time to be born! What a great time to be alive! Because this generation gets to essentially completely change the world.
Paul Hawken
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Being a good human being is good business.
Paul Hawken
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We can no longer prosper by increasing human productivity. The more we try to do, the more poverty we will create.
Paul Hawken