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The first rule of sustainability is to align with natural forces, or at least not try to defy them

Paul Hawken

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Paul Hawken
Age: 78
Born: 1946
Born: February 8
Environmentalist
Journalist
Writer
San Mateo
California
Paul Gerard Hawken
Future
Natural
Align
Force
Defy
Firsts
Sustainability
First
Forces
Trying
Rule
Vision
Least

More quotes by Paul Hawken

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That appropriation of resources and the transformation of them into goods and services through the European production system characterized, and characterizes to this day, all industrial systems including the information age.
Paul Hawken
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What we already know frames what we see, and what we see frames what we understand.
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Luck is earned. Luck is working so hard at your craft, service or enterprise that sooner or later you get a break.
Paul Hawken
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Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead, the stars come out every night, and we watch television.
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What a great time to be born! What a great time to be alive! Because this generation gets to essentially completely change the world.
Paul Hawken
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The financial capital is being concentrated by corporations, institutional investors, and even our pension funds, and being reinvested in companies that repeat this process because it provides the highest return on that financial capital.
Paul Hawken
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Businesses who are members of Businesses for Social Responsibility or the Social Venture Network are internalizing costs on a voluntary basis and therefore raising their costs of doing business, but their competitors are not required to.
Paul Hawken
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The bottom line is down where it belongs – at the bottom. Far above it in importance are the infinite number of events that produce the profit or loss.
Paul Hawken
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The bottom line is down where it belongs - at the bottom.
Paul Hawken
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We can no longer prosper by increasing human productivity. The more we try to do, the more poverty we will create.
Paul Hawken
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While there may be no right way to value a forest or a river, there is a wrong way, which is to give it no value at all. How do we decide the value of a 700-year-old tree? We need only to ask how much it would cost to make a new one, or a new river, or even a new atmosphere.
Paul Hawken
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We are now heading down a centuries-long path toward increasing the productivity of our natural capital - the resource systems upon which we depend to live - instead of our human capital.
Paul Hawken
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If they [companies] believe they are in business to serve people, to help solve problems, to use and employ the ingenuity of their workers to improve the lives of people around them by learning from the nature that gives us life, we have a chance.
Paul Hawken
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We are losing our living systems, social systems, cultural systems, governing systems, stability, and our constitutional health, and we're surrendering it all at the same time.
Paul Hawken
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his planet came with a set of instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, don’t let the earth get overcrowded, and don’t touch the thermostat have been broken.
Paul Hawken
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Business is correct to defend its right to act in order to produce a vigorous and engaging prosperity. But it is wrong if it forgets that this freedom can only be experienced within the discipline of social responsibility.
Paul Hawken
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The problems to be faced are vast and complex, but come down to this: 6.6 billion people are breeding exponentially. The process of fulfilling their wants and needs is stripping earth of its biotic capacity to produce life a climactic burst of consumption by a single species is overwhelming the skies, earth, waters, and fauna.
Paul Hawken
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Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.
Paul Hawken
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Intelligent policies will be largely self-regulating in the sense that the system of incentives and standards makes it absolutely ludicrous to not move towards clean, internalized systems of cost and production.
Paul Hawken
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What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.
Paul Hawken