If you want to change the world, change it through the market

If sustainability is going to take hold in the corporate sector in a big way - and we need it to - it will be when it produces big profits and faster growth. It won't happen because of an optional executive commitment to an abstract concept. It will happen because sustainability is a great business strategy. And it is

The Earth doesn't care what we need Mother Nature doesn't negotiate.

The four words that will define this century: The Earth is full.