If you want to change the world, change it through the market

The Earth doesn't care what we need Mother Nature doesn't negotiate.

If sustainability is going to take hold in the corporate sector in a big way - and we need it to - it will be when it produces big profits and faster growth. It won't happen because of an optional executive commitment to an abstract concept. It will happen because sustainability is a great business strategy. And it is

The four words that will define this century: The Earth is full.