It is a deep-seated belief on the part of almost all Americans that their successes will be better assured as they help to build the success of others

Incentives are spurs that goad a man to do what he doesn't particularly like, to get something he does particularly want. They are rewards he voluntarily strives for.

If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.

With intelligence and humility and dedication as our ammunition, we can wage the peace throughout the world with a strength beyond armies, destroying nothing except hate and greed and distrust.