Quote

It's never the next brief, it's ALWAYS THIS brief .

Paul Arden

Change background

T
T
T

Change font

TAGS & TOPICS

Paul Arden
Age: 67 †
Born: 1940
Born: April 7
Died: 2008
Died: April 2
Author
Writer
Brief
Advertising
Next
Always
Never

More quotes by Paul Arden

Image
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Paul Arden
Image
Everything we do we choose. So what is there to regret? You are the person you chose to be.
Paul Arden
Image
Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more.
Paul Arden
Image
The perosn who doesn't make mistakes is unlikely to make anything.
Paul Arden
Image
Be unfashionable. Take risks.
Paul Arden
Image
Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
Paul Arden
Image
The problem with hoarding is you end up living off your reserves. Eventually you will become stale. If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish. Somehow the more you give away the more comes back to you.
Paul Arden
Image
You will become whoever you want to be.
Paul Arden
Image
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
Paul Arden
Image
Without having a goal it's difficult to score.
Paul Arden
Image
Life's all about 'me' anyway
Paul Arden
Image
Do not put cleverness in front of the communication.
Paul Arden
Image
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
Paul Arden
Image
Religion is a light bulb, created by man to help him to see in the dark.
Paul Arden
Image
The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.
Paul Arden
Image
It's not how good you are, it's how good you want to be.
Paul Arden
Image
Don't be afraid of silly ideas.
Paul Arden
Image
Have you noticed that the cleverest people at school are often not the ones who succeed in life?
Paul Arden
Image
i wish means: would it be nice if.. i want means: if i want it enough i will get it.
Paul Arden
Image
Don't look for the next opportunity, the one you have in hand is the opportunity.
Paul Arden