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It's never the next brief, it's ALWAYS THIS brief .

Paul Arden

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Paul Arden
Age: 67 †
Born: 1940
Born: April 7
Died: 2008
Died: April 2
Author
Writer
Brief
Advertising
Next
Always
Never

More quotes by Paul Arden

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Be unfashionable. Take risks.
Paul Arden
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Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more.
Paul Arden
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Religion is a light bulb, created by man to help him to see in the dark.
Paul Arden
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The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.
Paul Arden
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Have you noticed that the cleverest people at school are often not the ones who succeed in life?
Paul Arden
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Without having a goal it's difficult to score.
Paul Arden
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Do not put cleverness in front of the communication.
Paul Arden
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Don't be afraid of silly ideas.
Paul Arden
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Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
Paul Arden
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How you perceive yourself is how others will see you.
Paul Arden
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Start taking bad decisions and it will take you to a place where others only dream of being.
Paul Arden
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The problem with hoarding is you end up living off your reserves. Eventually you will become stale. If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish. Somehow the more you give away the more comes back to you.
Paul Arden
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Everything we do we choose. So what is there to regret? You are the person you chose to be.
Paul Arden
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It's not how good you are, it's how good you want to be.
Paul Arden
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When it can't be done, do it. If you don't do it, it doesn't exist.
Paul Arden
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You will become whoever you want to be.
Paul Arden
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If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Paul Arden
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Do not covet your ideas.
Paul Arden
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Life's all about 'me' anyway
Paul Arden
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The perosn who doesn't make mistakes is unlikely to make anything.
Paul Arden