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It's never the next brief, it's ALWAYS THIS brief .

Paul Arden

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Paul Arden
Age: 67 †
Born: 1940
Born: April 7
Died: 2008
Died: April 2
Author
Writer
Brief
Advertising
Next
Always
Never

More quotes by Paul Arden

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Do not covet your ideas.
Paul Arden
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Don't be afraid of silly ideas.
Paul Arden
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You will become whoever you want to be.
Paul Arden
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Have you noticed that the cleverest people at school are often not the ones who succeed in life?
Paul Arden
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The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.
Paul Arden
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Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
Paul Arden
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We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
Paul Arden
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i wish means: would it be nice if.. i want means: if i want it enough i will get it.
Paul Arden
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Don't look for the next opportunity, the one you have in hand is the opportunity.
Paul Arden
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When it can't be done, do it. If you don't do it, it doesn't exist.
Paul Arden
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Everything we do we choose. So what is there to regret? You are the person you chose to be.
Paul Arden
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Start taking bad decisions and it will take you to a place where others only dream of being.
Paul Arden
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Do not put cleverness in front of the communication.
Paul Arden
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The perosn who doesn't make mistakes is unlikely to make anything.
Paul Arden
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If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Paul Arden
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Without having a goal it's difficult to score.
Paul Arden
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Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
Paul Arden
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The problem with hoarding is you end up living off your reserves. Eventually you will become stale. If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish. Somehow the more you give away the more comes back to you.
Paul Arden
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Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more.
Paul Arden
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Religion is a light bulb, created by man to help him to see in the dark.
Paul Arden