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Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.

Paul Arden

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Paul Arden
Age: 67 †
Born: 1940
Born: April 7
Died: 2008
Died: April 2
Author
Writer
Vision
Goal
Difficult
Without
Asset
Assets
Score
Greatest

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If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
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You will become whoever you want to be.
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Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
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i wish means: would it be nice if.. i want means: if i want it enough i will get it.
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Be unfashionable. Take risks.
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The problem with hoarding is you end up living off your reserves. Eventually you will become stale. If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish. Somehow the more you give away the more comes back to you.
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It's never the next brief, it's ALWAYS THIS brief .
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The perosn who doesn't make mistakes is unlikely to make anything.
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Do not covet your ideas.
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Do not put cleverness in front of the communication.
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Start taking bad decisions and it will take you to a place where others only dream of being.
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Everything we do we choose. So what is there to regret? You are the person you chose to be.
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We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
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Have you noticed that the cleverest people at school are often not the ones who succeed in life?
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When it can't be done, do it. If you don't do it, it doesn't exist.
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How you perceive yourself is how others will see you.
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Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more.
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Don't be afraid of silly ideas.
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Don't look for the next opportunity, the one you have in hand is the opportunity.
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Religion is a light bulb, created by man to help him to see in the dark.
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