I don't make cocktails with whisky. I'll always drink it with a little bit of water. I love Negronis early on, but for me drinking whisky is something I do at the end of an evening. It's a midnight-to-3-a.m. drink for me.

I loved the filthy, gorgeous rawness of Charles Jeffrey. You just wish you could be young enough and cool enough to be part of his gang. That's what fashion's all about.

Casual to me implies a lack of care or thought.

I think you have to humble yourself before the process of starting and running a business. Only the incredibly fortunate achieve their success quickly. Most people, it takes many many years of incredible hard work, and many periods of severe poverty, and it kind of makes it all the better.

The tailoring may be a softer, more draped, but I don't believe it's any less smart. For sure it feels more relaxed, it's a different kind of elegance, but I'd never call it casual.

I like making sure that I've got a decent haircut, my beard's a decent length. I trim it once a week and that's all I need to do. Also, shoes polished. Just put yourself together properly. It's about self-respect, but it's also about having a bit of respect for the people you're interacting with on a daily basis.

Winning was such as confidence boost, and fashion is a lot about confidence.

I think you'd have to be a pretty brave man to say never go out of style, but men's suiting has been relatively stable for 100 years now. The single-breasted, two-button gray flannel suit, you could've worn it in exactly the same cut, shape and fabric in 1910 as you wear it in 2010.

There was a time when black and navy blue suits were pretty much everything you saw. That has completely changed. People are wearing big checks, checks with browns and blues and shades of gray, and the scale is very large, and some of them are very bold with heavy contrasts.