Quote

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

Patrick Dixon

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Patrick Dixon
Age: 67
Born: 1957
Born: January 1
Author
Businessperson
Futurist
Writer
London
England
Dixon
Patrick
Every
Profit
Service
Products
Promise
Deliver
Purpose
Sold
Future
Reward
Business
Rewards
Better
Product

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The future is about emotion: reactions to events are usually far more important than the events themselves.
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To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.
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You will learn more about the people you work with in three minutes by asking them what they do for nothing, than by working with them for three years in the same team
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Tribalism is the most powerful force in the world.
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All the most powerful speeches ever made point to a better future.
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Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.
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Motivation is a battle for the heart, not just an appeal to the mind. Passion is always an expression of the soul.
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Life is too short to waste on things that don't matter.
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Take hold of the future or the future will take hold of you - be futurewise.
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Connect with all the passions people have - for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.
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People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.
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Give people a convincing reason and they will lay down their very lives.
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The future of marketing belongs to honest information, accurate data and clear claims based on truth.
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Institutional blindness is a major threat to the future of all corporations.
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The phrase work-life balance tells us that people think that work is the opposite of life. We should be talking about life-life balance.
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The larger the corporation, the greater the risk that you are flying blind.
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