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Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.

P. T. Barnum

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P. T. Barnum
Age: 80 †
Born: 1810
Born: July 5
Died: 1891
Died: April 7
Autobiographer
Businessman
Businessperson
Circus Performer
Politician
Showman
Slaveholder
Phineas Taylor Barnum
PT Barnum
Phineas Barnum
P.T. Barnum
Giving
Half
Obviously
Needs
Certain
Medicine
Like
Doe
Result
Give
Sick
Decisive
Persons
Results
Dose
Person
Causes
Cure
Nothing
Small
Cures
Whole
Suffering
Advertising

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Politeness and civility are the best capital ever invested in business.
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Every man should make his son or daughter learn some useful trade or profession, so that in these days of changing fortunes of being rich today and poor tomorrow they may have something tangible to fall back upon. This provision might save many persons from misery, who by some unexpected turn of fortune have lost all their means.
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Nothing draws a crowd quite like a crowd.
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Whatever you do, do it ardently.
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Medicine is the means by which we poor feeble creatures try to keep from dying or aching.
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The foundation of success in life is good health: that is the substratum fortune it is also the basis of happiness. A person cannot accumulate a fortune very well when he is sick.
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The orthodox faith painted God as a revengeful being, and yet people talk about loving such a being.
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When a man is in the right path, he must persevere.
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Money is in some respects like fire it is a very excellent servant but a terrible master.
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The possession of a perfect knowledge of your business is an absolute necessity in order to insure success.
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If I shoot at the sun, I may hit a star.
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Instead of spending money, I earned it.
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Men, women, and children who cannot live on gravity alone need something to satisfy their gayer, lighter moods and hours, and he who ministers to this want is, in my opinion, in a business established by the Creator of our nature. If he worthily fulfills his mission and amuses without corrupting, he need never feel that he has lived in vain.
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True economy consists in always making the income exceed the out-go. Wear the old clothes a little longer if necessary dispense with the new pair of gloves mend the old dress: live on plainer food if need be so that, under all circumstances, unless some unforeseen accident occurs, there will be a margin in favor of the income.
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Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him.
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In fact, as a general thing, money-getters are the benefactors of our race.
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More persons, on the whole, are humbugged by believing in nothing, than by believing too much.
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There is scarcely anything that drags a person down like debt.
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To me there is no picture so beautiful as smiling, bright-eyed, happy children no music so sweet as their clear and ringing laughter.
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A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained.
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