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Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

P. T. Barnum

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P. T. Barnum
Age: 80 †
Born: 1810
Born: July 5
Died: 1891
Died: April 7
Autobiographer
Businessman
Businessperson
Circus Performer
Politician
Showman
Slaveholder
Phineas Taylor Barnum
PT Barnum
Phineas Barnum
P.T. Barnum
Thing
Already
Men
Dangerous
Like
Learning
Lost
Keep
Money
Pluck
Littles
Advertising
Little
Spent

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There is a fool born every minute
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Politeness and civility are the best capital ever invested in business.
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The wonders of the ages assembled for your edification, education and enjoyment - for a price.
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When a man is in the right path, he must persevere.
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A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained. It requires some training, perhaps, to accomplish this economy, but when once used to it, you will find there is more satisfaction in rational saving than in irrational spending.
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To forgive heals the wound, to forget heals the scar.
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I am a showman by profession... and all the gilding shall make nothing else of me.
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Those who really desire to attain an independence, have only set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done.
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Every man should make his son or daughter learn some useful trade or profession, so that in these days of changing fortunes of being rich today and poor tomorrow they may have something tangible to fall back upon. This provision might save many persons from misery, who by some unexpected turn of fortune have lost all their means.
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I risked much, but I made much.
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Advertising is to a genuine article what manure is to land, - it largely increases the product.
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The orthodox faith painted God as a revengeful being, and yet people talk about loving such a being.
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Nothing draws a crowd quite like a crowd.
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True economy consists in always making the income exceed the out-go. Wear the old clothes a little longer if necessary dispense with the new pair of gloves mend the old dress: live on plainer food if need be so that, under all circumstances, unless some unforeseen accident occurs, there will be a margin in favor of the income.
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Advertising is like learning - a little is a dangerous thing.
P. T. Barnum
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Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.
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Money is in some respects like fire it is a very excellent servant but a terrible master.
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How were the receipts today in Madison Square Garden ?
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I am indebted to the press of the United States for almost every dollar which I possess.
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Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him.
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