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Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
P. T. Barnum
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P. T. Barnum
Age: 80 †
Born: 1810
Born: July 5
Died: 1891
Died: April 7
Autobiographer
Businessman
Businessperson
Circus Performer
Politician
Showman
Slaveholder
Phineas Taylor Barnum
PT Barnum
Phineas Barnum
P.T. Barnum
Little
Spent
Thing
Already
Men
Dangerous
Like
Learning
Lost
Keep
Money
Pluck
Littles
Advertising
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Nothing draws a crowd quite like a crowd.
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The desire for wealth is nearly universal, and none can say it is not laudable, provided the possessor of it accepts its responsibilities, and uses it as a friend to humanity.
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To forgive heals the wound, to forget heals the scar.
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You know I had rather be laughed at than not to be noticed at all.
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Advertising is like learning - a little is a dangerous thing.
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Engage in one kind of business only, and stick to it faithfully until you succeed, or until you conclude to abandon it. A constant hammering on one nail will generally drive it home at last, so that it can be clinched.
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Never attempt to catch a whale with a minnow.
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A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained.
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I am a showman by profession... and all the gilding shall make nothing else of me.
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Literature is one of the most interesting and significant expressions of humanity.
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Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him.
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Your success depends on what you do yourself, with your own means
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Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.
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Whatever you do, do it ardently.
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If I was not a remarkably modest man, I should probably brag a little, and say that I had done what no American ever before accomplished by visiting the queen at her palace twice within eight days.
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He who is without a newspaper is cut off from his species.
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There's no such thing as bad publicity.
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Money is in some respects like fire it is a very excellent servant but a terrible master.
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True economy consists in always making the income exceed the out-go. Wear the old clothes a little longer if necessary dispense with the new pair of gloves mend the old dress: live on plainer food if need be so that, under all circumstances, unless some unforeseen accident occurs, there will be a margin in favor of the income.
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Instead of spending money, I earned it.
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