Quote

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

P. T. Barnum

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P. T. Barnum
Age: 80 †
Born: 1810
Born: July 5
Died: 1891
Died: April 7
Autobiographer
Businessman
Businessperson
Circus Performer
Politician
Showman
Slaveholder
Phineas Taylor Barnum
PT Barnum
Phineas Barnum
P.T. Barnum
Keep
Money
Pluck
Littles
Advertising
Little
Spent
Thing
Already
Men
Dangerous
Like
Learning
Lost

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There's no such thing as bad publicity.
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Without publicity a terrible thing happens: nothing.
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But however mysterious is nature , however ignorant the doctor, however imperfect the present state of physical science , the patronage and the success of quacks and quackeries are infinitely more wonderful than those of honest and laborious men of science and their careful experiments.
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To me there is no picture so beautiful as smiling, bright-eyed, happy children no music so sweet as their clear and ringing laughter.
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The wonders of the ages assembled for your edification, education and enjoyment - for a price.
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The possession of a perfect knowledge of your business is an absolute necessity in order to insure success.
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Science is the pursuit of pure truth, and the systematizing of it.
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Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.
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There is a fool born every minute
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The foundation of success in life is good health: that is the substratum fortune it is also the basis of happiness. A person cannot accumulate a fortune very well when he is sick.
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There is no such thing in the world as luck. There never was a man who could go out in the morning and find a purse full of gold in the street to-day, and another to-morrow, and so on, day after day: He may do so once in his life but so far as mere luck is concerned, he is as liable to lose it as to find it.
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I am a showman by profession... and all the gilding shall make nothing else of me.
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If you hesitate, some bolder hand will stretch out before you and get the prize.
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There is scarcely anything that drags a person down like debt.
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Nothing draws a crowd quite like a crowd.
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More persons, on the whole, are humbugged by believing in nothing, than by believing too much.
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Instead of spending money, I earned it.
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The desire for wealth is nearly universal, and none can say it is not laudable, provided the possessor of it accepts its responsibilities, and uses it as a friend to humanity.
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Money is in some respects like fire it is a very excellent servant but a terrible master.
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I risked much, but I made much.
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