The secret to true happiness is low expectations and insensitivity.

As difficult as it is for a writer to find a publisher-admittedly a daunting task-it is twice as difficult for a publisher to sort through the chaff, select the wheat, and profitably publish a worthy list.

Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.