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Advertising - a judicious mixture of flattery and threats.

Northrop Frye

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Northrop Frye
Age: 78 †
Born: 1912
Born: July 14
Died: 1991
Died: January 23
Cleric
Literary Critic
Pedagogue
Philosopher
Poet
Writer
Threats
Flattery
Advertising
Threat
Business
Judicious
Adverts
Mixture
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More quotes by Northrop Frye

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It seems to me that Canadian sensibility has been profoundly disturbed, not so much by our famous problem of identity, important as that is, as by a series of paradoxes in what confronts that identity. It is less perplexed by the question Who am I? than by some such riddle as Where is here?
Northrop Frye
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Culture's essential service to a religion is to destroy intellectual idolatry, the recurrent tendency in religion to replace the object of its worship with its present understanding and forms of approach to that object.
Northrop Frye
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Man lives, not directly or nakedly in nature like the animals, but within a mythological universe, a body of assumptions and beliefs developed from his existential concerns.
Northrop Frye
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The traveler from Europe edges into it like a tiny Jonah entering an inconceivably large whale, slipping past the straits of Belle Isle into the Gulf of St. Lawrence, where five Canadian provinces surround him, for the most part invisible... to enter Canada is a matter of being silently swallowed by an alien continent.
Northrop Frye
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Just as a new scientific discovery manifests something that was already latent in the order of nature, and at the same time is logically related to the total structure of the existing science, so the new poem manifests something that was already latent in the order of words.
Northrop Frye
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Writing: I certainly do rewrite my central myth in every book, and would never read or trust any writer who did not also do so.
Northrop Frye
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Read Blake or go to hell, that's my message to the modern world.
Northrop Frye
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A person who knows nothing about literature may be an ignoramus, but many people don't mind being that.
Northrop Frye
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Man creates what he calls history as a screen to conceal the workings of the apocalypse from himself.
Northrop Frye
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The most technologically efficient machine that man has ever invented is the book.
Northrop Frye
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In literature, questions of fact or truth are subordinated to the primary literary aims of producing a structure of words for its own sake, and the sign-values of symbols are subordinated to their importance as a structure of interconnected motifs.
Northrop Frye
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No human society is too primitive to have some kind of literature. The only thing is that primitive literature hasn't yet become distinguished from other aspects of life: it's still embedded in religion, magic and social ceremonies.
Northrop Frye
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No matter how much experience we may gather in life, we can never in life get the dimension of experience that the imagination gives us. Only the arts and sciences can do that, and of these, only literature gives us the whole sweep and range of human imagination as it sees itself
Northrop Frye
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[Science fiction is] a mode of romance with a strong inherent tendency to myth.
Northrop Frye
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Literature is a human apocalypse, man's revelation to man, and criticism is not a body of adjudications, but the awareness of that revelation, the last judgement of mankind.
Northrop Frye
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The fable says that the tortoise won in the end, which is consoling, but the hare shows a good deal of speed and few signs of tiring.
Northrop Frye
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Those who are concerned with the arts are often asked questions, not always sympathetic ones, about the use or value of what they are doing. It is probably impossible to answer such questions directly, or at any rate to answer the people who ask them.
Northrop Frye
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Literature speaks the language of the imagination, and the study of literature is supposed to train and improve the imagination.
Northrop Frye
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The simplest questions are the hardest to answer.
Northrop Frye
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A writers desire to write can only have come from previous experience of literature, and he'll start by imitating whatever he's read, which usually means what the people around him are writing.
Northrop Frye