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Advertising - a judicious mixture of flattery and threats.
Northrop Frye
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Northrop Frye
Age: 78 †
Born: 1912
Born: July 14
Died: 1991
Died: January 23
Cleric
Literary Critic
Pedagogue
Philosopher
Poet
Writer
Threats
Flattery
Advertising
Threat
Business
Judicious
Adverts
Mixture
Mixtures
More quotes by Northrop Frye
Nature is inside art as its content, not outside as its model.
Northrop Frye
The simplest questions are the hardest to answer.
Northrop Frye
The Bible is not interested in arguing, because if you state a thesis of belief you have already stated it's opposite if you say, I believe in God, you have already suggested the possibility of not believing in him. [p.250]
Northrop Frye
Literature speaks the language of the imagination, and the study of literature is supposed to train and improve the imagination.
Northrop Frye
Literature is conscious mythology: as society develops, its mythical stories become structural principles of story-telling, its mythical concepts, sun-gods and the like, become habits of metaphoric thought. In a fully mature literary tradition the writerenters intoa structure of traditional stories and images.
Northrop Frye
A person who knows nothing about literature may be an ignoramus, but many people don't mind being that.
Northrop Frye
[Science fiction is] a mode of romance with a strong inherent tendency to myth.
Northrop Frye
Metaphors of unity and integration take us only so far, because they are derived from the finiteness of the human mind.
Northrop Frye
In literature, questions of fact or truth are subordinated to the primary literary aims of producing a structure of words for its own sake, and the sign-values of symbols are subordinated to their importance as a structure of interconnected motifs.
Northrop Frye
Americans like to make money Canadians like to audit it. I don't know of any other country where the accountant enjoys a higher social and moral status.
Northrop Frye
Most of my writing consists of an attempt to translate aphorisms into continuous prose.
Northrop Frye
No matter how much experience we may gather in life, we can never in life get the dimension of experience that the imagination gives us. Only the arts and sciences can do that, and of these, only literature gives us the whole sweep and range of human imagination as it sees itself
Northrop Frye
We are being swallowed up by the popular culture of the United States, but then the Americans are being swallowed up by it too. It's just as much a threat to American culture as it is to ours.
Northrop Frye
Wherever illiteracy is a problem, it's as fundamental a problem as getting enough to eat or a place to sleep.
Northrop Frye
The Book of Revelation, difficult as it may be for literalists, becomes much simpler when we read it typologically, as a mosiac of allusions to Old Testament prophecy.
Northrop Frye
My subject is the educated imagination, and education is something that affects the whole person, not bits and pieces of him .
Northrop Frye
Writing: I certainly do rewrite my central myth in every book, and would never read or trust any writer who did not also do so.
Northrop Frye
We must reject that most dismal and fatuous notion that education is a preparation for life.
Northrop Frye
This story of loss and regaining of identity is, I think, the framework of all literature.
Northrop Frye
A writers desire to write can only have come from previous experience of literature, and he'll start by imitating whatever he's read, which usually means what the people around him are writing.
Northrop Frye