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Advertising - a judicious mixture of flattery and threats.
Northrop Frye
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Northrop Frye
Age: 78 †
Born: 1912
Born: July 14
Died: 1991
Died: January 23
Cleric
Literary Critic
Pedagogue
Philosopher
Poet
Writer
Threats
Flattery
Advertising
Threat
Business
Judicious
Adverts
Mixture
Mixtures
More quotes by Northrop Frye
Man lives, not directly or nakedly in nature like the animals, but within a mythological universe, a body of assumptions and beliefs developed from his existential concerns.
Northrop Frye
There is a curious law of art... that even the attempt to reproduce the act of seeing, when carried out with sufficient energy, tends to lose its realism and take on the unnatural glittering intensity of hallucination.
Northrop Frye
A writers desire to write can only have come from previous experience of literature, and he'll start by imitating whatever he's read, which usually means what the people around him are writing.
Northrop Frye
Teaching literature is impossible that is why it is difficult.
Northrop Frye
Characters tend to be either for or against the quest. If they assist it, they are idealized as simply gallant or pure if they obstruct it, they are characterized as simply villainous or cowardly. Hence every typical character...tends to have his moral opposite confronting him, like black and white pieces in a chess game.
Northrop Frye
The tremendous efficiency and economy of the book has once again demonstrated itself. It's the world's most patient medium.
Northrop Frye
I see a sequence of seven main phases: creation,revolution or exodus (Israel in Egypt), law, wisdom, prophecy, gospel, and apocalypse.
Northrop Frye
Literature is a human apocalypse, man's revelation to man, and criticism is not a body of adjudications, but the awareness of that revelation, the last judgement of mankind.
Northrop Frye
The Bible is not interested in arguing, because if you state a thesis of belief you have already stated it's opposite if you say, I believe in God, you have already suggested the possibility of not believing in him. [p.250]
Northrop Frye
We are being swallowed up by the popular culture of the United States, but then the Americans are being swallowed up by it too. It's just as much a threat to American culture as it is to ours.
Northrop Frye
[Science fiction is] a mode of romance with a strong inherent tendency to myth.
Northrop Frye
Literature is conscious mythology: as society develops, its mythical stories become structural principles of story-telling, its mythical concepts, sun-gods and the like, become habits of metaphoric thought. In a fully mature literary tradition the writerenters intoa structure of traditional stories and images.
Northrop Frye
One doesn't bother to believe the credible: the credible is believed already, by definition. There's no adventure of the mind.
Northrop Frye
Literature speaks the language of the imagination, and the study of literature is supposed to train and improve the imagination.
Northrop Frye
Most of my writing consists of an attempt to translate aphorisms into continuous prose.
Northrop Frye
A person who knows nothing about literature may be an ignoramus, but many people don't mind being that.
Northrop Frye
Poetry can only be made out of other poems novels out of other novels.
Northrop Frye
No matter how much experience we may gather in life, we can never in life get the dimension of experience that the imagination gives us. Only the arts and sciences can do that, and of these, only literature gives us the whole sweep and range of human imagination as it sees itself
Northrop Frye
The most technologically efficient machine that man has ever invented is the book.
Northrop Frye
Those who are concerned with the arts are often asked questions, not always sympathetic ones, about the use or value of what they are doing. It is probably impossible to answer such questions directly, or at any rate to answer the people who ask them.
Northrop Frye
