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Advertising - a judicious mixture of flattery and threats.
Northrop Frye
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Northrop Frye
Age: 78 †
Born: 1912
Born: July 14
Died: 1991
Died: January 23
Cleric
Literary Critic
Pedagogue
Philosopher
Poet
Writer
Threats
Flattery
Advertising
Threat
Business
Judicious
Adverts
Mixture
Mixtures
More quotes by Northrop Frye
We do not live in a centred space any more, but have to create our own centres.
Northrop Frye
Just as a new scientific discovery manifests something that was already latent in the order of nature, and at the same time is logically related to the total structure of the existing science, so the new poem manifests something that was already latent in the order of words.
Northrop Frye
The simplest questions are the hardest to answer.
Northrop Frye
[Science fiction is] a mode of romance with a strong inherent tendency to myth.
Northrop Frye
Popular art is normally decried as vulgar by the cultivated people of its time then it loses favor with its original audience as a new generation grows up then it begins to merge into the softer lighting of
Northrop Frye
In the world of the imagination, anything goes that's imaginatively possible, but nothing really happens.
Northrop Frye
My subject is the educated imagination, and education is something that affects the whole person, not bits and pieces of him .
Northrop Frye
Culture's essential service to a religion is to destroy intellectual idolatry, the recurrent tendency in religion to replace the object of its worship with its present understanding and forms of approach to that object.
Northrop Frye
I don't see how the study of language and literature can be separated from the question of free speech, which we all know is fundamental to our society.
Northrop Frye
The fable says that the tortoise won in the end, which is consoling, but the hare shows a good deal of speed and few signs of tiring.
Northrop Frye
The Book of Revelation, difficult as it may be for literalists, becomes much simpler when we read it typologically, as a mosiac of allusions to Old Testament prophecy.
Northrop Frye
The tremendous efficiency and economy of the book has once again demonstrated itself. It's the world's most patient medium.
Northrop Frye
Literature is conscious mythology: as society develops, its mythical stories become structural principles of story-telling, its mythical concepts, sun-gods and the like, become habits of metaphoric thought. In a fully mature literary tradition the writerenters intoa structure of traditional stories and images.
Northrop Frye
There is a curious law of art... that even the attempt to reproduce the act of seeing, when carried out with sufficient energy, tends to lose its realism and take on the unnatural glittering intensity of hallucination.
Northrop Frye
Those who do succeed in reading the Bible from beginning to end will discover that at least it has a beginning and an end, and some traces of a total structure.
Northrop Frye
Writing: I certainly do rewrite my central myth in every book, and would never read or trust any writer who did not also do so.
Northrop Frye
Everything that happens in the Old Testament is a type or adumbration of something that happens in the New Testament, and the whole subject is therefore called typology, though it is a typology in a special sense.
Northrop Frye
Read Blake or go to hell, that's my message to the modern world.
Northrop Frye
It seems to me that Canadian sensibility has been profoundly disturbed, not so much by our famous problem of identity, important as that is, as by a series of paradoxes in what confronts that identity. It is less perplexed by the question Who am I? than by some such riddle as Where is here?
Northrop Frye
We are being swallowed up by the popular culture of the United States, but then the Americans are being swallowed up by it too. It's just as much a threat to American culture as it is to ours.
Northrop Frye
