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Advertising - a judicious mixture of flattery and threats.

Northrop Frye

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Northrop Frye
Age: 78 †
Born: 1912
Born: July 14
Died: 1991
Died: January 23
Cleric
Literary Critic
Pedagogue
Philosopher
Poet
Writer
Mixtures
Threats
Flattery
Advertising
Threat
Business
Judicious
Adverts
Mixture

More quotes by Northrop Frye

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Man lives, not directly or nakedly in nature like the animals, but within a mythological universe, a body of assumptions and beliefs developed from his existential concerns.
Northrop Frye
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We notice as the Bible goes on, the area of scared space shrinks.
Northrop Frye
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The simplest questions are the hardest to answer.
Northrop Frye
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Just as a new scientific discovery manifests something that was already latent in the order of nature, and at the same time is logically related to the total structure of the existing science, so the new poem manifests something that was already latent in the order of words.
Northrop Frye
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Culture's essential service to a religion is to destroy intellectual idolatry, the recurrent tendency in religion to replace the object of its worship with its present understanding and forms of approach to that object.
Northrop Frye
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Literature is a human apocalypse, man's revelation to man, and criticism is not a body of adjudications, but the awareness of that revelation, the last judgement of mankind.
Northrop Frye
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The Bible is not interested in arguing, because if you state a thesis of belief you have already stated it's opposite if you say, I believe in God, you have already suggested the possibility of not believing in him. [p.250]
Northrop Frye
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In literature, questions of fact or truth are subordinated to the primary literary aims of producing a structure of words for its own sake, and the sign-values of symbols are subordinated to their importance as a structure of interconnected motifs.
Northrop Frye
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No human society is too primitive to have some kind of literature. The only thing is that primitive literature hasn't yet become distinguished from other aspects of life: it's still embedded in religion, magic and social ceremonies.
Northrop Frye
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Americans like to make money Canadians like to audit it. I don't know of any other country where the accountant enjoys a higher social and moral status.
Northrop Frye
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This story of loss and regaining of identity is, I think, the framework of all literature.
Northrop Frye
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In the world of the imagination, anything goes that's imaginatively possible, but nothing really happens.
Northrop Frye
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Read Blake or go to hell, that's my message to the modern world.
Northrop Frye
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The metaphor of the king as the shepherd of his people goes back to ancient Egypt. Perhaps the use of this particular convention is due to the fact that, being stupid, affectionate, gregarious, and easily stampeded, the societies formed by sheep are most like human ones.
Northrop Frye
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Characters tend to be either for or against the quest. If they assist it, they are idealized as simply gallant or pure if they obstruct it, they are characterized as simply villainous or cowardly. Hence every typical character...tends to have his moral opposite confronting him, like black and white pieces in a chess game.
Northrop Frye
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Literature speaks the language of the imagination, and the study of literature is supposed to train and improve the imagination.
Northrop Frye
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A person who knows nothing about literature may be an ignoramus, but many people don't mind being that.
Northrop Frye
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I don't see how the study of language and literature can be separated from the question of free speech, which we all know is fundamental to our society.
Northrop Frye
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Nature is inside art as its content, not outside as its model.
Northrop Frye
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The human landscape of the New World shows a conquest of nature by an intelligence that does not love it.
Northrop Frye