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In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Norman Lear

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Norman Lear
Age: 102
Born: 1922
Born: July 27
Actor
Businessperson
Film Director
Film Producer
Screenwriter
Showrunner
Television Producer
Television Writer
New Haven
Connecticut
Norman Milton Lear
People
Buying
Avenue
Begins
Offices
Dollars
Rating
Areas
Avenues
Leadership
Discussing
Spend
Desks
Office
Hundreds
Ratings
Millions
Area
Madison

More quotes by Norman Lear

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Life is about having a good time, and it was a good time. We did some things well and some things poorly, but that was always the case.
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I think that of most leaders in religion as power brokers. They give orders, in a sense, to an audience every week, and that's where the definition of God starts.
Norman Lear
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Life goes on pretty much the same way. I've been working on a couple of films on the side. You may see some more. You may even see another television show.
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I think for television generally, the question that often arises is, Does television lead, or does it follow? You know, does it lead the conversation, or culture, or does it follow what's going on? And I think it does both.
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The movies had a slogan at the time, to distinguish themselves from TV, that said 'movies are better than ever.'
Norman Lear
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There was no real controversy with All In The Family. That came from the people on the business end.
Norman Lear
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Maybe they continued to agree with Archie Bunker - as I said earlier, you can't change people's minds, but you can get them to think.
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The complete control of one party over everything - I would, I think, feel the same way if it were [the Democrats in charge]. It's not the American way.
Norman Lear
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I think Americans have become a - much more a nation of consumers than citizens.
Norman Lear
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I wanted to meet Bob Hope, and I got to know him pretty well.
Norman Lear
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I don't know how you can look back with regret if you're at a moment when everything seems fine.
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We had a Judeo-Christian ethic hanging around a couple thousand years that didn't help erase racism at all. So the notion of the little half-hour comedy changing things is something I think is silly.
Norman Lear
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The trafficking of sex and violence is comes after the demand for ratings.
Norman Lear
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The evidence seems clear that those business which actively serve their many constitutencies in creative, morally thoughtful ways also, over the long run, serve their shareholders best. Companies do, infact, do well by doing good.
Norman Lear
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Success is how you collect your minutes.
Norman Lear
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But you know, my dad called me the laziest white kid he ever met. When I screamed back at him that he was putting down a race of people to call me lazy, his answer was that's not what he was doing, and that I was also the dumbest white kid he ever met.
Norman Lear
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If there is a reason to believe in God, it would be the Havana Leaf.
Norman Lear
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'All in the Family' took ten weeks to take off in 1971, and we were lucky to start in January, because if it had started in the regular fall season of 1970, I don't know if we would have lasted. The ratings didn't take off until the end of that fall season, when the other two networks ran out of fresh shows.
Norman Lear
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I think what's dangerous is 24 hours a day, 335 channels, or whatever the hell there is. Too much is too much.
Norman Lear
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Culturally, I think 'All in the Family' was universal enough to have good timing at any time.
Norman Lear