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In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Norman Lear

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Norman Lear
Age: 102
Born: 1922
Born: July 27
Actor
Businessperson
Film Director
Film Producer
Screenwriter
Showrunner
Television Producer
Television Writer
New Haven
Connecticut
Norman Milton Lear
People
Buying
Avenue
Begins
Offices
Dollars
Rating
Areas
Avenues
Leadership
Discussing
Spend
Desks
Office
Hundreds
Ratings
Millions
Area
Madison

More quotes by Norman Lear

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I was the laziest white kid my dad ever met.
Norman Lear
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But you know, my dad called me the laziest white kid he ever met. When I screamed back at him that he was putting down a race of people to call me lazy, his answer was that's not what he was doing, and that I was also the dumbest white kid he ever met.
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If there was a sense of - a bigger sense of responsibility in the various leadership positions in America, things would be not as grotesquely overly done as they are now.
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You're in the business - when you're a writer, producer, director - to get ratings.
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In this nation, leadership is dollars.
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I guess the story that best defines us [with Bud Yorkin] and our relationship goes back to the [Dean] Martin and [Jerry] Lewis show. The four stage managers on that show became major TV creators and directors - John Rich, Jack Smight, Arthur Penn and Bud Yorkin.
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You know, you throw rocks in the lake and scientists will tell you you're raising the level of the lake, but all you get to see is the ripple.
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I never met who I really wanted to meet, and that was Charlie Chaplin.
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The evidence seems clear that those business which actively serve their many constitutencies in creative, morally thoughtful ways also, over the long run, serve their shareholders best. Companies do, infact, do well by doing good.
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Nobody doubts my partisanship, but a lot of the activity is nonpartisan.
Norman Lear
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Bud [Yorkin] was the kindest and dearest man, and one of the most talented directors there was.
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I wanted to work with Bert Lahr [the 'Cowardly Lion' in 'The Wizard of Oz'], and I did.
Norman Lear
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Life goes on pretty much the same way. I've been working on a couple of films on the side. You may see some more. You may even see another television show.
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The movies had a slogan at the time, to distinguish themselves from TV, that said 'movies are better than ever.'
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When something is over, it is over.
Norman Lear
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But it also became the experience, or was the experience, of the writers who were attracted to this kind of humor. They're all men or women who come from the same kind of experience in their own lives.
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I think what's dangerous is 24 hours a day, 335 channels, or whatever the hell there is. Too much is too much.
Norman Lear
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I think Americans have become a - much more a nation of consumers than citizens.
Norman Lear
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Culturally, I think 'All in the Family' was universal enough to have good timing at any time.
Norman Lear
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I get a kick out of the fact that people will pick on the writers in California for being responsible for the content. The people seriously responsible for the content are the people who buy it.
Norman Lear