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People hate to and will not read instructions.

Nolan Bushnell

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Nolan Bushnell
Age: 81
Born: 1943
Born: February 5
Computer Scientist
Engineer
Entrepreneur
Inventor
Clearfield
Utah
Nolan Key Bushnell
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More quotes by Nolan Bushnell

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I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.
Nolan Bushnell
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I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.
Nolan Bushnell
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Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress.
Nolan Bushnell
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The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.'
Nolan Bushnell
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I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.
Nolan Bushnell
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Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new.
Nolan Bushnell
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Hire for passion and intensity there is training for everything else.
Nolan Bushnell
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Any business that does not innovate will fail over time.
Nolan Bushnell
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In 1989, SimCity introduced an entirely new brand of game play.
Nolan Bushnell
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If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.
Nolan Bushnell
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My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.
Nolan Bushnell
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I'd love to design a school.
Nolan Bushnell
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A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.
Nolan Bushnell
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I like games where you can use stealth and guile. As you get older, it's like the difference between playing squash and racketball. Squash is an older man's game, because if you're stealthy and wily, you can beat a better-co-ordinated and stronger, younger person.
Nolan Bushnell
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In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.
Nolan Bushnell
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The truth is just an excuse for lack of imagination.
Nolan Bushnell
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I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way.
Nolan Bushnell
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I must confess I've always had a couple of pinball machines in my home and really have enjoyed some of the old classics, like Fireball.
Nolan Bushnell
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You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind.
Nolan Bushnell
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If you're willing to work harder than anybody else, you can create your own luck
Nolan Bushnell