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Any business that does not innovate will fail over time.

Nolan Bushnell

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Nolan Bushnell
Age: 81
Born: 1943
Born: February 5
Computer Scientist
Engineer
Entrepreneur
Inventor
Clearfield
Utah
Nolan Key Bushnell
Innovate
Fail
Failing
Business
Doe
Time

More quotes by Nolan Bushnell

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In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.
Nolan Bushnell
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Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new.
Nolan Bushnell
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Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.
Nolan Bushnell
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When you're building something, you know all of the trade-offs.
Nolan Bushnell
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I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing a bowling ball or swinging a golf club. Those are the kinds of games I really like.
Nolan Bushnell
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I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.
Nolan Bushnell
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When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer.
Nolan Bushnell
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The best ideas lose their owners and take on lives of their own.
Nolan Bushnell
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People hate to and will not read instructions.
Nolan Bushnell
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Hire for passion and intensity there is training for everything else.
Nolan Bushnell
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You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind.
Nolan Bushnell
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All schools will end up using game metrics in the future.
Nolan Bushnell
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I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun.
Nolan Bushnell
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I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way.
Nolan Bushnell
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The true entrepreneur is a doer
Nolan Bushnell
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We're moving away from a credentialed society to a merit society.
Nolan Bushnell
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I've always been a tech-head.
Nolan Bushnell
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Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress.
Nolan Bushnell
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In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.
Nolan Bushnell
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Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty.
Nolan Bushnell