Quote

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

Nolan Bushnell

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Nolan Bushnell
Age: 81
Born: 1943
Born: February 5
Computer Scientist
Engineer
Entrepreneur
Inventor
Clearfield
Utah
Nolan Key Bushnell
Make
Spot
Love
Spots
People
Noise
Product
Products
Sweet
Rest
Refine
Business
Figuring

More quotes by Nolan Bushnell

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People like secrets. Creative people really like secrets.
Nolan Bushnell
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In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.
Nolan Bushnell
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Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress.
Nolan Bushnell
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In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.
Nolan Bushnell
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The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.'
Nolan Bushnell
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I've been in navigation systems, robotics, restaurants, communications systems, touch screens, and now I'm back in games. I like to say I have five-year A.D.D.
Nolan Bushnell
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When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer.
Nolan Bushnell
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I like games where you can use stealth and guile. As you get older, it's like the difference between playing squash and racketball. Squash is an older man's game, because if you're stealthy and wily, you can beat a better-co-ordinated and stronger, younger person.
Nolan Bushnell
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I've always been a tech-head.
Nolan Bushnell
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I try to get a vision of the future, and then I try to figure out where the discontinuities are.
Nolan Bushnell
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Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.
Nolan Bushnell
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Any business that does not innovate will fail over time.
Nolan Bushnell
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Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile.
Nolan Bushnell
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Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail.
Nolan Bushnell
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If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.
Nolan Bushnell
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People hate to and will not read instructions.
Nolan Bushnell
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I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.
Nolan Bushnell
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I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.
Nolan Bushnell
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I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way.
Nolan Bushnell
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Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.
Nolan Bushnell