Quote

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

Nolan Bushnell

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Nolan Bushnell
Age: 81
Born: 1943
Born: February 5
Computer Scientist
Engineer
Entrepreneur
Inventor
Clearfield
Utah
Nolan Key Bushnell
Sweet
Rest
Refine
Business
Figuring
Make
Spot
Love
Spots
People
Noise
Product
Products

More quotes by Nolan Bushnell

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I've been in navigation systems, robotics, restaurants, communications systems, touch screens, and now I'm back in games. I like to say I have five-year A.D.D.
Nolan Bushnell
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I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.
Nolan Bushnell
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I always loved both 'Breakout' and 'Asteroids' - I thought they were really good games. There was another game called 'Tempest' that I thought was really cool, and it represented a really hard technology. It's probably one of the only colour-vector screens that was used in the computer graphics field at that time.
Nolan Bushnell
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Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress.
Nolan Bushnell
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Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile.
Nolan Bushnell
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I must confess I've always had a couple of pinball machines in my home and really have enjoyed some of the old classics, like Fireball.
Nolan Bushnell
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If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.
Nolan Bushnell
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My perception is that I'm a guy who really does a lot of homework surrounding any project that I do.
Nolan Bushnell
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The ultimate inspiration is the deadline.
Nolan Bushnell
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When you're building something, you know all of the trade-offs.
Nolan Bushnell
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Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new.
Nolan Bushnell
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Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty.
Nolan Bushnell
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You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind.
Nolan Bushnell
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I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.
Nolan Bushnell
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When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer.
Nolan Bushnell
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A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions.
Nolan Bushnell
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I like games where you can use stealth and guile. As you get older, it's like the difference between playing squash and racketball. Squash is an older man's game, because if you're stealthy and wily, you can beat a better-co-ordinated and stronger, younger person.
Nolan Bushnell
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Hire for passion and intensity there is training for everything else.
Nolan Bushnell
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In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.
Nolan Bushnell
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The best ideas lose their owners and take on lives of their own.
Nolan Bushnell