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Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new.
Nolan Bushnell
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Nolan Bushnell
Age: 81
Born: 1943
Born: February 5
Computer Scientist
Engineer
Entrepreneur
Inventor
Clearfield
Utah
Nolan Key Bushnell
Remember
Telephone
Hard
Automobile
Really
Telephones
People
Introduction
Toys
Airplane
Considered
Innovation
Constituency
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Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile.
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I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.
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When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer.
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I appreciate the fact that technology and games are a big part of life.
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The best ideas lose their owners and take on lives of their own.
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I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.
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People like secrets. Creative people really like secrets.
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In 1989, SimCity introduced an entirely new brand of game play.
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I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.
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The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.'
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My perception is that I'm a guy who really does a lot of homework surrounding any project that I do.
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When you're building something, you know all of the trade-offs.
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Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.
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You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind.
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Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.
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I've always been a tech-head.
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In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.
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Any business that does not innovate will fail over time.
Nolan Bushnell
