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If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.

Nir Eyal

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Nir Eyal
Age: 44
Born: 1980
Born: February 19
Entrepreneur
Writer
Haderah
Time
Designer
Investing
Product
Asking
Products
Effort
Etc
May
Users
Much
Intended

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The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
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Why not live now instead of someday?
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