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Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Nir Eyal

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Nir Eyal
Age: 44
Born: 1980
Born: February 19
Entrepreneur
Writer
Haderah
Humans
Basic
Motivation
Pulleys
Increase
Leverage
Behavior
Likelihood
Company
Psychological
Action
Performing
Two
Ease
Human
Companies

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Fogg states that all humans are motivated to seek pleasure and avoid pain to seek hope and avoid fear and finally, to seek social acceptance and avoid rejection
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