Quote

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Nir Eyal

Change background

T
T
T

Change font

TAGS & TOPICS

Nir Eyal
Age: 44
Born: 1980
Born: February 19
Entrepreneur
Writer
Haderah
Increase
Leverage
Behavior
Likelihood
Company
Psychological
Action
Performing
Two
Ease
Human
Companies
Humans
Basic
Motivation
Pulleys

More quotes by Nir Eyal

Image
As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power
Nir Eyal
Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.
Nir Eyal
Image
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
Nir Eyal
Image
Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
Nir Eyal
Image
Fogg states that all humans are motivated to seek pleasure and avoid pain to seek hope and avoid fear and finally, to seek social acceptance and avoid rejection
Nir Eyal
Image
Products with higher user engagement have the potential to grow faster than their rivals.
Nir Eyal
Image
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
Nir Eyal
Image
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
Nir Eyal
Image
Users who continually find value in a product are more likely to tell their friends about it.
Nir Eyal
Image
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
Nir Eyal
Image
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.
Nir Eyal
Image
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal
Image
Why not live now instead of someday?
Nir Eyal