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User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Nir Eyal

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Nir Eyal
Age: 44
Born: 1980
Born: February 19
Entrepreneur
Writer
Haderah
Change
Habits
Companies
Routines
Customers
User
Advantage
Susceptible
Products
Customer
Habit
Attacks
Company
Users
Less
Competitive

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Fogg states that all humans are motivated to seek pleasure and avoid pain to seek hope and avoid fear and finally, to seek social acceptance and avoid rejection
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The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
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