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User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Nir Eyal

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Nir Eyal
Age: 44
Born: 1980
Born: February 19
Entrepreneur
Writer
Haderah
Companies
Routines
Customers
User
Advantage
Susceptible
Products
Customer
Habit
Attacks
Company
Users
Less
Competitive
Change
Habits

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Products with higher user engagement have the potential to grow faster than their rivals.
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As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
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Why not live now instead of someday?
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