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User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Nir Eyal

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Nir Eyal
Age: 44
Born: 1980
Born: February 19
Entrepreneur
Writer
Haderah
Habit
Attacks
Company
Users
Less
Competitive
Change
Habits
Companies
Routines
Customers
User
Advantage
Susceptible
Products
Customer

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Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
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