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Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Nir Eyal

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Nir Eyal
Age: 44
Born: 1980
Born: February 19
Entrepreneur
Writer
Haderah
Next
Unconsciously
Take
Desired
Thinking
Increases
Reducing
Required
Increase
Behavior
Occurring
Action
Likelihood

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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
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As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power
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Fogg states that all humans are motivated to seek pleasure and avoid pain to seek hope and avoid fear and finally, to seek social acceptance and avoid rejection
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