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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Objectives
Limits
Come
Straightforward
Always
Driver
Bullshit
Drivers
Objective
Racing

More quotes by Niki Lauda

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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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My experience enables me to select the very best pilots in the market.
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Giving up is something a Lauda doesn't do.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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Grey zones do not interest me at all.
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To be honest, it is boring to talk about winning.
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When you have something in black and white, you can deal with it quicker.
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You must always be faster and better than the others.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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This aircraft tops everything. All the others look old as compared to this one.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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You must always aim for further growth.
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Whenever I see something that challenges me, I take it on.
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In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
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The air travel industry moves into a new phase every five to six years.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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