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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Always
Driver
Bullshit
Drivers
Objective
Racing
Objectives
Limits
Come
Straightforward

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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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To be honest, it is boring to talk about winning.
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The air travel industry moves into a new phase every five to six years.
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You must always be faster and better than the others.
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When you have something in black and white, you can deal with it quicker.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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This aircraft tops everything. All the others look old as compared to this one.
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My experience enables me to select the very best pilots in the market.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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Vienna is the gate to Eastern Europe.
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The less you talk, the more time you have for the essential things.
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You must always aim for further growth.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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A race isn't won until it's over.
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