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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Mean
Guys
Things
Longer
Guy
Doesn
Drivers
Others
Hang
Change
Slow
Better
Suddenly
Take
Handle

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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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To be honest, it is boring to talk about winning.
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You must always be faster and better than the others.
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Giving up is something a Lauda doesn't do.
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You must always aim for further growth.
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My experience enables me to select the very best pilots in the market.
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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This aircraft tops everything. All the others look old as compared to this one.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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A race isn't won until it's over.
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Whenever I see something that challenges me, I take it on.
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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Vienna is the gate to Eastern Europe.
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Grey zones do not interest me at all.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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The less you talk, the more time you have for the essential things.
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