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The air travel industry moves into a new phase every five to six years.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Travel
Industry
Five
Moving
Phase
Every
Phases
Years
Moves
Six
Air

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When you have something in black and white, you can deal with it quicker.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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You must always aim for further growth.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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The less you talk, the more time you have for the essential things.
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Giving up is something a Lauda doesn't do.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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This aircraft tops everything. All the others look old as compared to this one.
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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Grey zones do not interest me at all.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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A race isn't won until it's over.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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You must always be faster and better than the others.
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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My experience enables me to select the very best pilots in the market.
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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