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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Less
Finishing
Business
Transparent
Firsts
Grand
First
Drive
Different
Line
Much
Lines
Winning
Race
Prix

More quotes by Niki Lauda

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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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Giving up is something a Lauda doesn't do.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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To be honest, it is boring to talk about winning.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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The less you talk, the more time you have for the essential things.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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A race isn't won until it's over.
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Vienna is the gate to Eastern Europe.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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This aircraft tops everything. All the others look old as compared to this one.
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My experience enables me to select the very best pilots in the market.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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Grey zones do not interest me at all.
Niki Lauda
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You must always aim for further growth.
Niki Lauda
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
Niki Lauda
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When you have something in black and white, you can deal with it quicker.
Niki Lauda
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
Niki Lauda