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Whenever I see something that challenges me, I take it on.
Niki Lauda
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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Whenever
Challenges
Take
Something
More quotes by Niki Lauda
The air travel industry moves into a new phase every five to six years.
Niki Lauda
Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
Niki Lauda
Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
Niki Lauda
You must always aim for further growth.
Niki Lauda
When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
Niki Lauda
In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
Niki Lauda
You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
Niki Lauda
Grey zones do not interest me at all.
Niki Lauda
Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
Niki Lauda
My experience enables me to select the very best pilots in the market.
Niki Lauda
Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
Niki Lauda
I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
Niki Lauda
A race isn't won until it's over.
Niki Lauda
If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
Niki Lauda
You must always be faster and better than the others.
Niki Lauda
Giving up is something a Lauda doesn't do.
Niki Lauda
A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
Niki Lauda
Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
Niki Lauda
Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
Niki Lauda
Vienna is the gate to Eastern Europe.
Niki Lauda