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You must always aim for further growth.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Aim
Growth
Must
Always

More quotes by Niki Lauda

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You must always be faster and better than the others.
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Grey zones do not interest me at all.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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The less you talk, the more time you have for the essential things.
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To be honest, it is boring to talk about winning.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
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The air travel industry moves into a new phase every five to six years.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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When you have something in black and white, you can deal with it quicker.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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Whenever I see something that challenges me, I take it on.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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My experience enables me to select the very best pilots in the market.
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This aircraft tops everything. All the others look old as compared to this one.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
Niki Lauda
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
Niki Lauda